In retail, brand consistency and in-store excellence are essential for success. Ensuring that every product is perfectly placed, every promotion is correctly displayed, and every store upholds your brand standards across all locations is important. Outdated methods like spreadsheets, emails, and paper forms lead to inconsistent execution, poor visibility, and ultimately, lost sales.
This is where mobile retail execution software comes in. These powerful platforms provide a centralized solution for CPG brands, distributors, and retailers to manage and optimize their field team activities, ensuring flawless in-store execution.
To help you choose the right solution, we’ve compiled a list of the 5 best retail monitoring execution software and mobile apps for 2025.
5 Top-Rated Retail Execution Software and Mobile Apps
Here is our pick of the top retail execution management software based on their features and pricing:
Retail Execution Platform | Free Trial | Paid Plan |
GoAudits | ✅ | $10/user/month |
Zipline | ❌ | Quote upon request |
Repsly | ❌ | Quote upon request |
Pepperi | ❌ | $500/month |
Movista | ❌ | Quote upon request |
1. GoAudits Retail Execution App & Software
GoAudits retail execution software is designed to streamline all aspects of store execution and brand standards management. Its intuitive mobile app and powerful analytics dashboard allow retail businesses to enhance visibility, ensure compliance, and empower their field teams to perform at their best.
With GoAudits, field managers and merchandisers can conduct detailed store audits, verify planogram compliance, report on stock levels, and capture photo evidence of in-store conditions, all from their mobile devices. The real-time data syncs to a central dashboard, giving the head office instant visibility into field operations.
Key Features:
- Smart & Custom Checklists: Build dynamic retail checklists and inspection forms with features like conditional logic, weighted scoring, and required photo capture to ensure brand standards are met.
- User-Friendly Mobile App: The intuitive retail execution mobile app works seamlessly both online and offline, so your field teams can stay productive even in locations with poor connectivity.
- Photo Evidence & Annotations: Capture time-stamped, geotagged photos and add annotations to provide clear, visual context for audit reports.
- Advanced Analytics & Reporting: Instantly generate insightful reports from audit data. Track KPIs, compare performance across regions, and identify trends with dashboards.
- Instant Corrective Actions: Assign corrective actions for any non-compliance issues identified during an audit, ensuring problems are resolved quickly.
2. Zipline Retail Execution Software
Zipline streamlines communication and task management between headquarters and store teams. It positions itself as a “store enablement” tool, ensuring that store employees are informed, engaged, and able to execute brand strategies effectively.
Key Features:
- Centralized communication hub and message tracking.
- Task management with retail execution tracking.
- Content and resource library for store teams.
- Surveys and feedback collection from the field.
3. Repsly Retail Execution Solutions
Repsly is tailored for CPG brands to improve the performance of their field teams. It focuses on providing tools that help merchandisers, sales reps, and field managers be more effective in their daily activities.
Key Features:
- Mobile CRM and order management.
- Territory management and route optimization.
- Customizable forms for in-store data capture.
- Performance dashboards to track team KPIs.
4. Pepperi Mobile Retail Execution Solution
Pepperi is a B2B commerce and sales retail execution tool with robust capabilities, primarily aimed at wholesale distributors and large brands. It combines sales automation, B2B e-commerce, and merchandising into a single platform.
Key Features:
- Integrated mobile CRM, order-taking, and e-commerce.
- Unlimited customization with a drag-and-drop workflow designer.
- Mobile merchandising and audit tools.
- Trade promotion and pricing management.
5. Movista Retail Execution Field Tool
Movista is focused on managing retail workforces and ensuring proper execution of in-store tasks. It is designed to help businesses manage their field and store teams, whether they are employees, contractors, or a hybrid of both.
Key Features:
- Task and project management.
- Workforce scheduling and labor optimization.
- Location-based verification for check-ins.
- Data collection and reporting tools.
👉 Useful Resource: Free Retail Execution Checklists
Here are some important retail operational checklist templates to help you get started:
→ Retail Store Mystery Shopper Checklist
→ Retail Store Inspection Checklist
→ Loss Prevention Audit Checklist
→ Merchandising Audit Checklist
→ Retail Safety Audit Checklist
→ Retail SOP Template
» Retail Audit Checklists: Explore our library of FREE retail checklists which can be customized with our 14-day free trial.
What is a Retail Execution Software?
Retail execution software is a digital tool that helps businesses manage and monitor their in-store operations and field team activities. It replaces manual processes with a centralized platform where companies can assign tasks, conduct store audits, monitor brand compliance, track inventory, and analyze performance in real-time.
By using a retail execution field app, field teams can easily capture data from anywhere, providing headquarters with immediate visibility into what’s happening on the ground.
What are the Benefits of Using a Retail Execution Field Tool
Implementing a retail execution solution offers significant advantages, including:
- Improved Brand Consistency: Ensure all your stores adhere to the same merchandising and store standards.
- Increased Team Productivity: Automate administrative tasks and optimize routes, allowing your field team to focus on high-value activities.
- Real-Time Visibility: Get an instant, accurate picture of in-store conditions without leaving the office.
- Faster Issue Resolution: Quickly identify problems and assign corrective actions to ensure they are resolved promptly.
- Data-Driven Decisions: Leverage real-time analytics to track KPIs, identify trends, and make smarter strategic decisions.
- Enhanced Compliance: Easily conduct and track health & safety checks, operational audits, and planogram compliance.
Case Study: How Goodwill leverages GoAudits to drive operational improvements across 100+ retail sites.
Key Features of a Retail Store Execution Software
When evaluating different mobile retail execution solutions, look for these essential features:
- Mobile App: A user-friendly app that works reliably offline is critical for field team productivity.
- Analytics and Reporting: Powerful dashboards that convert field data into actionable insights for management.
- Compliance and Auditing: The ability to create custom checklists and forms to conduct detailed store audits.
- Field Force Automation: Features like scheduling, route planning, and territory management to optimize team efficiency.
- Task Management: Tools to assign, track, and manage tasks for both field and store teams.
- Merchandising Compliance: The ability to verify planograms, promotional displays, and product placement with photo evidence.
- Inventory Management: Tools to conduct stock counts, check on-shelf availability, and report on inventory levels.
- Built-in Communication Tools: Features that facilitate seamless communication between the head office and field teams.