Mystery Shopping Software & App

Streamline secret shopper audits with the right software: collect data efficiently and ensure quality across all your sites, stores and venues

All-in-one Mystery Shopper Software & App

User-friendly Mobile App

Instant Reports & Analytics

Follow-Up

Streamline Your Mystery Shopping Audits

A simple all-in-one mystery shopper software app that has all the features you need to manage your mystery shopping & quality inspection program:

User-friendly mobile app - no need for training or complex implementation
Assign locations, use geo-fencing and GPS to verify compliance
Plan & assign audits to particular users
Add photos & notes of the expected standards
View real-time compliance scores in flexible dashboards

Analyze Results in Real-time

GoAudits is simple mobile app that allows your mystery shoppers to easily follow a standardized script to collect the right information. They can make discrete notes, attach photos, then automatically compile detailed reports that will reach you immediately.

Powerful analytics dashboards allow you to analyse the mystery shopping data in real-time.

GoAudits has assisted us to move dramatically through our quality control scores, internal and external. Any recommendation or request we made was immediately actioned upon. Highly recommended!

Remus Palimaru

General Manager, Rosewood London

We conduct mystery shopping surveys for our customers in banking & insurance, retail and other sectors. We have clearly gained efficiency in the implementation, analysis and evaluation of the audits.

Tobias Müller

Managing Partner, Nuance Advisory

GoAudits provided us with a full picture of store performance and environment. We were able to roll out the app to all the area managers with ease.

The GoAudits team was super engaged and adapted the platform to suit our needs.

Simon Daley

Head of Retail, Tommy Hilfiger – PVH

A Powerful Quality Management tool

Top brands in different industries monitor quality across their locations with GoAudits: retail outlets, hotels, leisure, financial or insurance service providers, and more.

Organize scheduled or mystery shopper inspections, send notifications, create workflows, automatically distribute reports, view summary data, benchmarks and trends on powerful dashboards, integrate with your other systems.

Mystery shopping checklists

Here are free mystery shopping templates to help you get started. Adapt them to your needs on the GoAudits app. Or simply send us your existing checklist and we will fully configure it for you, at no cost.

Trying is Easy

What is a Mystery Shopper Software?

A mystery shopper software is a digital tool used by businesses to manage mystery visits (also called mystery shopping audits) and learn how their locations and services appear from the end customer perspective. Also known as secret shopper software, these quality management tools are used to streamline mystery audits and to monitor performance. In contrast, mystery shoppers primarily use its mobile application to collect the audit data.

Most commonly mystery shopping software is used for secret visits in retail auditing and hospitality inspections. However, it can benefit any industry that involves direct customer interactions, or where the workers are expected to adhere to strict procedures and standards: e.g. bank branches, medical offices and more.

How Does Mystery Shopper Software Work

Most mystery shopper software have two components:

A web portal for businesses to manage the audits and other aspects of operations.
A mystery shopper app for auditors to collect data in real-time.

Management can use the web portal to create and assign mystery audit checklists or surveys, schedule secret shopping audits, view and analyze inspection results, and more. It is a secure and access-controlled platform that businesses and secret shopper services can use to view, manage, and analyze outcomes.

The secret shoppers can use the mobile app to access the survey forms or checklists to capture the audit data. The mobile app has various functionalities that enable shoppers to collect rich data and share it with the management in real time. This helps businesses identify potential issues early on and initiate prompt corrective actions.

Some mystery shopper audit software like GoAudits allow you to assign and monitor corrective actions through the web portal.

Benefits of Secret Shopper Software and Apps

Primarily, secret shopper audit software equips businesses with an all-in-one solution that allows them to manage front-line audits and their internal team management.

According to Tobias Müller, Managing Partner at Nuance Advisory, a market research firm, mystery shopper software like GoAudits enable efficient implementation and evaluation of the audits.

Here are the benefits of using mystery shopping software and apps:

Efficient Evaluation of Audit Results: The real-time data synchronization between the web portal and the mobile application allows businesses to access data quickly, with no long upload or download times. This results in efficient evaluation of audit results and prompt initiation of corrective measures.
Consistent Audits: Mystery shopper software allow you to create custom surveys, checklists, or to-do lists that you can require your shoppers to complete on-site. By standardizing the process you can ensure your shoppers follow the same criteria while evaluating your business. This will result in consistent data collection across all locations.

Access to Rich Data: The mystery software mobile application allows auditors to capture photos of the inconsistencies, which are automatically attached to the mystery audit report. The report also has auto-generated audit scores and a graphical representation of the assessment results. This combined with the in-built analytics tool allows businesses to identify trends and patterns of nonconformances.
Enhanced Customer Relations: An effective mystery shopper app can help secret shoppers and market research services build stronger and more transparent relations with their clients. Companies can modify workflows to share audit findings with their customers. Furthermore, they can allow clients to view the mystery shop auditing results and analytics data by sharing access to the web dashboard.
Cost Savings: Mystery software is an all-in-one solution for data collection, analysis, and reporting that helps businesses streamline operations, reduce costs, and save time by eliminating the need for multiple systems. Clients can access data independently, reducing the resources spent on client feedback management.

👉 Case Study: How Nuance Advisory simplifies mystery shopping data collection and analysis with GoAudits.

Essential Features of Mystery Shopping Software

Mystery shopping software is designed to enhance the quality of customer experience assessments by providing businesses with tools to gather actionable insights. Below are the essential features that a mystery software should include:

Custom Checklists/Survey Forms

The mystery shopper software should allow businesses to create custom checklists and survey forms and classify them based on locations, departments, or service types for precise evaluations of customer interactions.

Many mystery shopper platforms like GoAudits offer pre-built audit templates that can be easily modified, allowing users to adapt their surveys to meet changing business needs without starting from scratch.

Audit Scheduling

A robust audit scheduling feature helps businesses plan and manage mystery shopping visits efficiently. This includes automated notifications for auditors about upcoming assignments, ensuring timely evaluations across multiple locations.

Mystery Shopper Mobile App

The secret shopping mobile app is essential for real-time data collection. It should provide a seamless interface for shoppers to complete their tasks on-site, including filling out surveys and capturing multimedia evidence.

For outlets in remote locations, the app should support offline data capture, syncing automatically once the connection is restored.

Photo Capture

The ability to capture and upload photos during mystery visits is important as it provides visual evidence of on-site conditions, product placements, and service interactions. Some platforms also allow video and audio recordings for a more comprehensive view of the customer experience.

Geo-location and Time Stamp Tagging

Automated geo-location tagging ensures mystery shoppers are at the correct site during their evaluations. This feature enhances the credibility of the data collected by confirming that visits occurred as reported.

Time stamps on submissions provide context for when evaluations were conducted, which is critical for tracking service consistency over time.

Instant Reporting

It allows businesses to receive feedback immediately after a mystery shopping visit. This immediacy enables quick responses to any identified issues. Reports can be generated and shared automatically based on the predefined workflow, streamlining the analysis process and reducing manual workload.

👉 Retail Audit App: Learn how retailers use GoAudits to streamline store visits and manage operational standards.

Corrective Actions Assigning and Tracking

The secret shopping software should facilitate assigning corrective actions based on findings from mystery shopping audit reports. Furthermore, the software should have a tracking system to monitor progress and effectiveness over time, ensuring accountability.

Analytics

Advanced analytics features enable businesses to study trends and patterns in customer service performance across various locations. This can include metrics like KPIs, average scores, common issues, and performance comparisons between different sites.

Analytics should also offer visual representations of data such as graphs and charts, making it easier for stakeholders to interpret results quickly and make informed decisions.

Monitoring Dashboard

A monitoring dashboard provides a centralized view of all ongoing mystery shopping activities. It allows managers to track progress across multiple locations and assess overall program effectiveness at a glance.

How to Select the Right Mystery Shopping Audit Software

Now that we have learned about the must-have technical features of mystery shopper software and mobile app, let’s understand how to select the best one for your business.

Cost

Different secret shopper software have varied pricing structures. Some charge based on the number of audits conducted, while others charge per user. Also, you may want to learn what counts as a “user.”

For instance, GoAudits mystery shopper software defines a user as anyone with access to the audit dashboard, meaning businesses do not need to pay for mystery shoppers accessing only the mobile app.

Scalability

As your secret inspection needs grow—whether through more locations or increased audit frequency—the mystery shopping software should accommodate this growth without requiring a complete overhaul.

Look for providers that offer tiered pricing or customizable packages that allow you to add features or users as needed, ensuring that you only pay for what you use.

User-friendly Interface

A user-friendly interface is vital for both managers and mystery shoppers. The software should be easy to navigate, with clear instructions and logical workflows to minimize training time and maximize efficiency.

Ensure that the software is accessible across different devices, particularly mobile platforms, as this will facilitate real-time data collection and reporting by mystery shoppers in the field.

Real-Time Data Collection

The ability to collect data in real time allows businesses to respond quickly to insights gathered from mystery shopping audits. Look for software that enables instant reporting and feedback mechanisms.

Seeing is Believing

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