Visual Merchandising Checklist

Use this Visual Merchandising Checklist to audit retail store interior and exterior displays, to enhance brand presence and drive sales effectively.

Visual Merchandising Checklist



POS

1. Is the main counter/cash area clean and free of clutter?


Photo Comment

2. Is POS display equipment on the counter appropriate for the cash counter size?


Photo Comment

3. Do POS features include low-ticket, easy-to-grab products?


Photo Comment

4. Is signage attention-grabbing and appropriately sized for the POS area?


Photo Comment
Staff

1. Do staff members look professional and are easily identifiable? 


Photo Comment

2. Have staff received adequate product training?


Photo Comment

3. Do staff members possess good customer service and selling skills? 


Photo Comment

4. Are all staff assigned daily housekeeping responsibilities? 


Photo Comment

5. Do all staff members understand the industry and customer needs?


Photo Comment

6. Do staff members demonstrate product knowledge when asked?


Photo Comment
Store Exterior

1. Is the store name clear, visible, and well-lit?


Photo Comment

2. Is the address sign or number easily visible to passing pedestrian/car traffic?


Photo Comment

3. Does the store name signage reflect current branding?


Photo Comment

4. Are the store hours up to date and visible?


Photo Comment

5. Is the external store well-lit, including doorways, back lots, and sides (if applicable)?


Photo Comment

6. Is the store exterior clean and free from debris, including no chipping paint, burnt-out bulbs, cracked walkways, scuffs, or graffiti?


Photo Comment

7. Is the landscaping well maintained and compliant with brand standards (if applicable)?


Photo Comment

8. Is the store adequately staffed to keep the exterior clean?


Photo Comment

9. Are sandwich boards in good repair and featuring current promotions (if applicable)?


Photo Comment
Store Exterior Windows

1. Are the store exterior windows in good condition and clean?


Photo Comment

2. Do window clings, signage, and banners reflect brand standards, including placement, size, and the current marketing campaign?


Photo Comment

3. Is all window signage in good repair, without fading, tearing, wrinkles, or bubbling?


Photo Comment

4. Do window displays feature the correct campaign and conform to the merchandising planogram and/or brand guidelines?


Photo Comment

5. Are window displays rotated according to the organization’s seasonal calendar and promotional events?


Photo Comment

6. Is window lighting maintained and reflective of brand and marketing standards on featured products?


Photo Comment

7. Is display supporting equipment, such as fixtures, shelving, lighting, mannequins, and props, in good repair and clean?


Photo Comment

8. Are windows well-lit after closing hours to maintain visibility and security?


Photo Comment
Store Interior Layout

1. Are sales floor layouts and positioning compliant with company planograms and branding standards?


Photo Comment

2. Does the store layout facilitate customer traffic flow?


Photo Comment

3. Are aisleways free from debris?


Photo Comment

4. Are flooring displays positioned not to block aisles or customer movement, avoiding tripping hazards?


Photo Comment

5. Are displays and aisles wide enough apart to accommodate strollers and mobility assists?


Photo Comment

6. Are the first 5’ – 15’ open and uncluttered, following best practices?


Photo Comment

7. Are the quantity and types of gondolas, displays, and end caps appropriate for the store size?


Photo Comment

8. Is the layout updated at least yearly to reflect changes in merchandise or customer preferences?


Photo Comment

9. Do staff members have a view of the store from the main counter?


Photo Comment

10. Are potential blind spots identified and managed to ensure overall visibility and security?


Photo Comment
Store Interior Sales Floor

1. Is the store well-lit with no burnt-out bulbs?


Photo Comment

2. Is lighting positioned for maximum impact according to brand standards?


Photo Comment

3. Are key sales floor areas merchandised with new products and high-margin SKUs?


Photo Comment

4. Are key sales floor displays changed at least monthly?


Photo Comment

5. Are all fixtures, floors, walls, windows, and surfaces clean and well-maintained?


Photo Comment

6. Is music playing at an appropriate level?


Photo Comment

7. Is the temperature maintained at an appropriate level?


Photo Comment
In-Store Displays

1. Is the purpose of each display clear and understandable within 5 seconds or less?


Photo Comment

2. Do all displays have signage, including a call to action?


Photo Comment

3. Are displays neither over nor understocked, allowing customers to interact with products?


Photo Comment

4. Are speed bump displays strategically utilized, featuring new, seasonal, or high-margin SKUs?


Photo Comment

5. Are promotions current and consistent with company directives?


Photo Comment

6. Is cross-merchandising for complementary items implemented effectively?


Photo Comment

7. Are slow-moving SKUs paired with better-performing SKUs where applicable?


Photo Comment

8. Are all displays in "like new" condition, free from damage or wear?


Photo Comment

9. Are bulk floor displays positioned correctly and safely?


Photo Comment

10. Are stand-alone displays maintained and restocked daily?


Photo Comment

11. Are bins or baskets signed with pricing and positioned in hot spot zones?


Photo Comment

12. Is product pricing accurate and visible on all displays?


Photo Comment
Shelves

1. Do shelves reflect merchandising schedules and planograms, including substitution suggestions?


Photo Comment

2. Are shelves fully stocked but not cluttered?


Photo Comment

3. Is shelving at eye-level merchandised with seasonal or high-margin SKUs?


Photo Comment

4. Are there no product holes?


Photo Comment

5. Is the product easily found and not hidden within the appropriate area?


Photo Comment

6. Is product packaging in good condition, if applicable?


Photo Comment

7. Is the product organized logically by size, color, type, or brand?


Photo Comment

8. Is the number of shelf "facings" appropriate for an optimum number of different SKUs?


Photo Comment

9. Are all products "fronted" correctly, ensuring a neat appearance?


Photo Comment

10. Is the product easily accessible, with heavy or bulky items placed on lower shelves for safety?


Photo Comment

11. Are signage and shelf wobblers used effectively and in good condition to provide additional information or promotions?


Photo Comment

12. Is staffing adequate to ensure that products are restocked completely at regular intervals?


Photo Comment

Is this sample what you are looking for?
Sign up to use & customise this template, or create your own custom checklist:

Checklist by GoAudits.com – Please note that this checklist is intended as an example. We do not guarantee compliance with the laws applicable to your territory or industry. You should seek professional advice to determine how this checklist should be adapted to your workplace or jurisdiction.

Seeing is Believing

Get a live demo customized to your unique needs, or get started with a 14-day FREE trial.