Mystery Shopping Questionnaire for Banks

Use this Secret Shopper Questionnaire for Banks to inspect teller and banker interaction, product knowledge, sales effectiveness, compliance, and branch environment.

Mystery Shopping Questionnaire for Banks



Branch Exterior And Arrival

1. The branch address and opening hours on the website matched the actual branch on arrival


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2. Exterior signage clearly identified the bank brand and was clean and in good repair


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3. Parking was available, clearly marked, and accessible


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4. Accessible parking and entrance were provided for customers with mobility needs


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5. The ATM was operational and located in a safe, well-lit area


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6. The branch entrance was clean, unobstructed, and welcoming


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7. Opening hours were clearly posted at the entrance


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Entry And Queue Management

1. The shopper was acknowledged by a greeter or staff member within 30 seconds of entering


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2. A clear queue or ticket system was in place and easy to understand


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3. Total wait time from entry to being served did not exceed five minutes


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4. Seating was available and comfortable for waiting customers


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5. Wait time was communicated proactively if longer than expected


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6. The shopper was directed to the right staff member or counter for their inquiry


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Teller Interaction

1. The teller greeted the shopper with a smile and used a courteous tone


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2. The teller made eye contact and gave the shopper their full attention


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3. The teller used the shopper's name at least once during the interaction


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4. The teller handled the transaction or inquiry accurately and efficiently


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5. The teller confirmed identification before processing any account activity


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6. Account balance, transaction details, or personal information were handled discreetly at the counter


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7. The teller asked at least one needs-based question to identify additional opportunities


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8. The teller thanked the shopper at the end of the interaction


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Personal Banker Or Advisor Interaction

1. The shopper was offered a seat at a private desk or office for the inquiry


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2. The banker introduced themselves by name and role


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3. The banker asked open-ended questions to understand the shopper's needs


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4. The banker actively listened without interrupting or rushing the conversation


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5. The banker presented at least one product that matched the shopper's stated needs


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6. The banker explained product features and benefits in plain language without jargon


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7. The banker addressed objections or questions accurately and patiently


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8. The banker demonstrated confident knowledge of the products discussed


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9. The banker offered written materials, a brochure, or follow-up information


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Sales Effectiveness And Cross-sell

1. The banker asked questions to uncover additional financial needs beyond the original inquiry


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2. The banker introduced at least one complementary product or service when relevant


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3. The banker explained how the suggested products connected to the shopper's stated needs


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4. The banker offered to refer the shopper to a specialist where appropriate (mortgage, investments, business)


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5. The banker invited the shopper to take a clear next step (open the account, schedule a follow-up, complete an application)


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6. The banker requested the shopper's contact information for follow-up


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Regulatory And Compliance

1. The staff member verified the shopper's identity using approved identification when required


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2. Fees, interest rates, and key terms were disclosed clearly before any product was recommended


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3. Disclosure documents or terms and conditions were offered in writing or via email


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4. The banker asked suitability questions appropriate to the product discussed


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5. No misleading claims or guarantees were made about returns, rates, or product performance


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6. Marketing materials displayed in the branch matched the offers communicated verbally


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7. Privacy notices and required regulatory disclosures were visibly posted in the branch


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Branch Environment And Security

1. The branch interior was clean, tidy, and free of clutter


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2. Marketing displays were current, well-organized, and free of expired offers


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3. Customer service desks allowed for visual and audio privacy during conversations


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4. Deposit slips, pens, and customer forms were stocked and accessible


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5. Security cameras and visible security measures were in place at customer-facing areas


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6. Staff displayed name badges or identification consistently


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7. Restrooms, where available to customers, were clean and accessible


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8. The overall atmosphere was professional and aligned with the bank's brand


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Closing And Follow-up

1. The banker summarized the conversation and confirmed agreed next steps


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2. The banker provided a business card or written contact details


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3. The banker mentioned the bank's mobile app, online banking, or digital channels where relevant


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4. The banker thanked the shopper for their visit


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5. Any follow-up communication promised at the visit was received within the stated timeframe


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6. The follow-up communication referenced specific details from the in-branch conversation


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Overall Impression

1. Total time spent in the branch (from arrival to departure)


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2. Description of the most positive moment of the branch visit


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3. Description of the single biggest area for improvement


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4. Verbatim quote or phrase from any staff member that stood out (positive or negative)


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5. Would the shopper open an account or proceed with the product based on this visit alone


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Checklist by GoAudits.com – Please note that this checklist is intended as an example. We do not guarantee compliance with the laws applicable to your territory or industry. You should seek professional advice to determine how this checklist should be adapted to your workplace or jurisdiction.

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